As a professional styling tool company, LIFE MARKETING GROUP’s policy is to sell our products exclusively to and through professionally licensed salons, either directly or through our distributors. With the increasing popularity of our brand, we are seeing more attempts by distributors to direct our products to non-authorized retailers. LIFE MARKETING GROUP views diversion as a serious problem, which creates a number of unfortunate consequences. For instance, we cannot guarantee the authenticity of products purchased at non-authorized retailers. Furthermore, consumers who purchase products from non-authorized retailers deprive themselves of their stylist’s advice and guidance regarding the proper use, and the features and benefits, of our products.
LIFE MARKETING GROUP is committed to eliminating diversion of its products, and we have employed a number of tactics to combat this problem including:
- Enhanced scrutiny prior to the appointment of new distributors.
- A clear policy voiding warranty service (and other after sales service) on products purchased from non-authorized resellers.
- Educating consumers on the problems associated with diversion.